Power of the Media

The control by the media over what we hear about first is one of its most powerful attributes. In this video Robinson discusses how media coverage can be used strategically in politics so that, for instance, if a candidate has to come out with a piece of information that reflects badly upon them, they can sometimes plan it so that the information is released at the same time another big piece of news is coming out and thus take away some of the attention from themselves. Similarly, they could wait to announce something to the public so more focus would be placed on them.